The dangers of third-person plural in today’s America

If our country intends to survive this current political violence, the lazy demonization of “they” must stop.

By

Opinion

September 17, 2025 - 5:08 PM

Photo by ADOBE STOCK

The most dangerous word in America right now just might be “they.” 

See if this tragic pattern sounds familiar. Something awful happens. Everyone immediately jumps to blame “them” for causing it. Half the country picks one side, half the other. A toxic online debate follows, and the nation is left angry, exhausted, and primed for yet more violence.

The week since Charlie Kirk’s assassination has been an example of this cycle of hatred.  

“They” are the problem. “They” are the enemy. “They” just don’t get it. It becomes so easy to demonize them, to mock them, to justify revenge and violence.

EXAMINE the recent wreckage. Charlie Kirk killed on a college campus. Minnesota House Speaker Emerita Melissa Hortman and her husband murdered in their home. Minnesota State Senator John Hoffman and his wife Yvette shot a combined 17 times. (The killer, who had a “hit list” of 45 political targets, also attempted to shoot their daughter.) The attack against Pennsylvania Governor Josh Shapiro, the murder of UnitedHealthcare CEO Brian Thompson, the assassination attempt against Donald Trump. 

They all stem from an urgent, damning truth: our society has forgotten — and forsaken — talking to each other.

TRY IT yourself. Try listening to someone talk about the other side without tumbling into a twisted tirade about how “they” are beyond redemption. No use talking to or trying to engage “them.” Better to just isolate, unfollow, block, ignore.

See where it’s getting us?

Utah’s governor Spencer Cox does. Since Kirk’s assassination, Cox has been a leading voice to lower the temperature.

“We can return violence with violence. We can return hate with hate, and that’s the problem with political violence — is it metastasizes,” Mr. Cox said. “Because we can always point the finger at the other side. And at some point, we have to find an off-ramp, or it’s going to get much, much worse.”

Cox has spent a considerable part of his career trying to get Americans to talk to each other. In 2023, Cox launched “Disagree Better,” a nonprofit designed to fight hyperpartisanship. “We’ve forgotten how to persuade without hating each other,” observes the organization’s website.

Cox’s home state of Utah has a long tradition of cooperation and compromise. Mormons imagined the state as a refuge after fleeing persecution. “The Utah Way” has allowed politicians like Cox, John Huntsman and Mitt Romney to avoid the “no compromise” era of modern politics where the other side is an opponent, not a potential partner.

“We’re weird,” Cox said at his State of the State address last January. “The good kind of weird. The kind of weird the rest of the nation is desperate for right now.”

When he got booed at Utah’s Republican convention last year because of his middle-of-the-road stances, he sagely responded: “Maybe you just hate that I don’t hate enough.”

AS AMERICANS grasp for a way forward, Cox offers lessons.

“Social media is a cancer on our society right now,” he said. “And I would encourage people to log off, turn off, touch grass, hug a family member.”

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