New Rules for Business Success will be offered at a two-day workshop, April 3 and 4, at the Bowlus Fine Arts Center.
The event is offered through Allen County E-Community, NetWork Kansas and the City of Iola.
The workshop will be led by consultant Jon Schallert of the Schallert Group, Inc. and Elizabeth Collins, who specializes in digital marketing. Schallert will discuss his 14-step strategy; Collins will cover new rules of social media.
According to Schallert’s website, his strategy, “Destination Business,” has been used around the world by businesses of all size to help them capture more market share, even when larger, better-capitalized competitors seemingly have an advantage.
The key is to instruct businesses on how to attract profitable customers, and keep them loyal. During the workshop, Schallert will illustrate how businesses must position and market their businesses in a new way.
His process examines how a business markets itself and elevates the unique qualities a targeted customer finds most important.
Schallert formed The Schallert Group more than 20 years ago, following a 10-year stint with Hallmark Cards. He has spoken across the country with more than 1,000 on-site consultations with business owners.
Among his most prominent clients are Kellogg’s, KitchenAid, Bank of America, Denver International Airport, Jiffy Lube, Ace Hardware, Anheuser Busch and Hunter Douglas.
Collins, meanwhile, will focus on how to get more bang for your buck through social media, regardless of whether a business owner manages the content, or delegates it to an employee or outside company.
The workshop runs from 8 a.m. to 4 p.m. April 3 and from 8 a.m. to 2 p.m. April 4.
Allen County businesses owners and residents can attend for $50; the for out-of-county attendees is $125.
Registration can be done by calling City Hall in Iola at 365-4900, or via the Bowlus or City of Iola website.
