It’s a crisp fall afternoon and Loren Liebscher is towing a wagon filled with families with his tractor and heading towards his pumpkin patch — something he’s done every autumn for 21 years.
About 18,000 visitors come to P Bar Farms in Hydro, Oklahoma each year. They come to find the perfect pumpkin and to explore a 10-acre corn maze, one of the state’s first.
“We started with just three things: we had a pumpkin patch, a corn maze and a petting zoo,” Liebscher said. “And then things began to change.”
Since then, he’s added activities like hay rides, jumping pillows, a farm slide, rock mining for children and haunted nights in the corn maze.
Liebscher’s farm is a part of the booming agritourism industry. The agritourism sector — everything from corn mazes to pick-your-own pumpkin patches and apple orchards — has grown to a nearly $1 billion industry, according to the U.S. Department of Agriculture.
Liebscher said he jumped head first into the agritourism industry after he grew tired and stressed from raising cattle and growing wheat. He got the idea to start a corn maze when he read an article in an agricultural magazine about a farmer making big profits off his expansive corn maze.
“One question [the farmer] got asked all the time was, ‘Doesn’t it bother you that people go and mess up your corn?’” Liebscher chuckled. “He said, ‘Okay, the corn in the maze is worth $1,000,’ and he said, ‘I just grossed $100,000 doing agri-tainment. Do you think I really care about the corn?’”
As the number of U.S. farms continue to decline, Kendra Meyer, an agritourism specialist for Iowa State University’s Extension Office, said the number of people looking to experience where their food comes from has soared.
“More and more people are moving to urban areas, and so people are removed just one step further from the farm life,” Meyer said. “So getting out on the farm, being able to see that apple they picked and where it came from, rather than just going and picking it up in the grocery store, is a fun and exciting thing.”
Meyer said the farmers she often works with show interest in agritourism because it serves as a way for them to make a side income. But she said it also gives farmers the opportunity to share their story and how they produce their crops with visitors.
“When you share that with someone coming on your farm, it gives you a connection that you feel immediately with that farmer,” Meyer said. “At least for me, it makes me feel good about buying my produce there because it’s someone you trust, it’s someone you know.”
Near Marcus, Iowa, Geralyn and Alan Hoefling have been welcoming visitors to their pumpkin patch for 26 years.
Alan, a commodity broker and soybean farmer, and Geralyn, a retired preschool teacher, started with a small patch so Geralyn’s preschool students could learn how pumpkins grow. Today, Hoefling’s Pumpkin Patch and Corn Maze has grown into a side business that offers people a vast variety of pumpkins and gourds to choose from.
“Our passion for starting the pumpkin patch was to have a place for families to go,” Geralyn said. “We are a pumpkin patch. I want people to go out and pick, and that’s just part of the fun.”
But the couple said they’ve never really thought of themselves as an agritourism attraction. Despite the months it takes to get everything set up for the pumpkin patch, they’ve never charged admission to visit their farm, only for the pumpkins people pick off the vine.
“We want [families] to know they are able to enjoy everything without the high cost of entering,” Geralyn said. “But I always tell people, if you want a big entertainment place you might want to look elsewhere, but if you want a pumpkin patch, this is the place to come.”
